Starling reveals new-look logo, app and cards as bank launches brand mission to help Britons become ‘Good with money’

  • Two fifths of Britons (44%) say they would like to learn how to manage their money, with one in five (19%) saying they’ve never been less in control of their finances
  • In response, Starling launches brand mission to help Britons become ‘Good with money’
  • Bank reveals brand refresh and money management tools, including AI-powered Spending Intelligence

16th September 2025: Starling has revealed major changes to its visual brand, with a new logo, colours and card designs set to roll out to the bank’s app from today. New money management tools include Spending Intelligence, which allows customers to use AI to understand their spending habits, as well as a new AI-powered image customisation capability for Spaces. The bank has also revealed a forthcoming revamped Easy Saver product.

The updates support Starling’s mission to help people in the UK be ‘Good with money,’ with every aspect of the bank’s visual identity, app and customer experience designed to encourage customers to take action over their finances, and to rethink how they budget, spend and save.

The bank’s mission is a direct response to the lack of agency Britons feel over their finances. Over half (53%) of Britons say they find money management hard at the moment, and two-fifths (38%) worry about money daily. More than two-fifths (44%) would like to learn more money management skills, but 22% don’t know how to improve*.

“Anybody, no matter their means, can be Good with money. As a bank, we believe it’s our responsibility to help our customers get there by empowering them to embrace life-changing money management habits. Our newly refreshed look and app is the first step of many towards encouraging our customers to engage with their finances daily. We will be focussing on launching products which help our customers be smart with their money, including more AI-powered products and smart in-app features which will save our business and retail customers time and money,” said Raghu Narula, Chief Customer & Banking Officer.

New cards and colours

Starling’s new visual identity, which draws on the colours of starling birds, includes a bold new logo and updates to the purple and teal tones the bank is known for to a more active and vibrant colour palette. Personal Account customers will be able to use the updated teal cards in their mobile wallets in the coming weeks, while Joint Account cards will switch from green to taupe, and Business and Sole Trader Account cards will switch from dark blue to aubergine. Starling’s updated physical cards will be available from February 2026 to new customers and those requiring new cards.

“The first step towards becoming ‘Good with money’ is paying active attention to your finances. Starling’s new look, with a stronger colour system, cleaner typography and bolder graphics, has been designed to make it even easier for people to engage with our app and to keep building those good money habits,” said Michele Rousseau, CMO at Starling.

Game-changing banking, life-changing habits

Starling’s new logo and colours are being rolled out to the bank’s refreshed app, which is set to feature new money management products and tools that help customers:

Boss your tax-free allowance: Starling has launched a Cash ISA product to help customers make the most of their £20,000 tax-free ISA allowance. The ISA is currently being tested by some customers and will be rolled out to all in the coming months.

Superbudget – and earn interest: Starling’s popular Easy Saver product will soon evolve to include a much-requested feature: Spaces. Instead of accruing interest on funds within one Easy Saver Space, customers will be able to break down their Easy Saver into multiple Spaces, so they can separate their savings for ‘Holiday’, ‘Dream house’ and ‘Emergency fund’ while earning interest on them all.

Perfect your payday routine: Starling will soon launch a much-requested feature; scheduled internal transfers to Easy Saver. This will allow customers to automate their payday routine and set savings aside before being tempted to spend.

Manifest that trip: Already live for those with an iPhone 15 Pro and above, customers can now personalise their Spaces with custom images, generated by AI. Saving for a holiday? Type in ‘beach in Margate’ and then ask the AI to superimpose an image of yourself there. Saving for a wedding? Type in ‘wedding at Westminster Abbey.’ The possibilities are endless.

“We’re busy building new features that will help our customers take action over their finances, whether that’s checking in with their bank balance more often, analysing their spending patterns, or making the most of their savings,” said Harriet Rees, CIO at Starling.

Starling’s updates follow a number of forward-thinking products from the digital bank, including Spending Intelligence, a UK-first tool that lets customers analyse their spending patterns with AI. Starling was recently named Which? Recommended Provider for the 6th year in a row, and came second in the Institute of Customer Service’s cross-industry Customer Satisfaction Index.

*Research was conducted amongst 3,000 UK adults by Mortar Research between 03.09.25 and 05.09.25

Read more >
See our other articles here

Disclaimer - Important

THE WEBSITE YOU ARE SEEKING TO ACCESS IS MADE AVAILABLE BY CHRYSALIS INVESTMENTS LIMITED (THE “COMPANY“) IN GOOD FAITH AND IS PROVIDED FOR INFORMATION PURPOSES ONLY.

THE INFORMATION CONTAINED ON THIS WEBSITE IS INTENDED FOR PERSONS IN THE UNITED KINGDOM ONLY AND IN PARTICULAR IS NOT FOR RELEASE, PUBLICATION OR DISTRIBUTION, DIRECTLY OR INDIRECTLY, IN WHOLE OR IN PART, IN OR INTO ANY MEMBER STATE OF THE EUROPEAN ECONOMIC AREA (“EEA”), THE UNITED STATES, CANADA, AUSTRALIA, THE REPUBLIC OF SOUTH AFRICA OR JAPAN OR ANY OTHER JURISDICTION WHERE ITS RELEASE, PUBLICATION OR DISTRIBUTION IS OR MAY BE UNLAWFUL.

Please read this notice carefully – it applies to all persons who view this website. Please note that the terms set out below may be altered or updated without notice. You should read the following provisions in full each time you visit the site.

The information on this website is intended for, and may be accessed only by, persons in the United Kingdom. Viewing the materials you are seeking to access may not be lawful in other jurisdictions.

The information on this website is for information purposes only and does not constitute or form a part of any offer or invitation to sell or issue, or the solicitation of any offer to purchase or subscribe for, securities. Any subscription for securities in the Company may be made only pursuant to a prospectus issued by the Company from time to time that will provide detailed information about the Company and the securities to be offered (the “Prospectus”). Particular attention should be paid to the “Risk Factors” section of the Prospectus which will highlight specific risks relating to the Company.

No securities of the Company have been or will be registered under the US Securities Act of 1933, as amended (the “Securities Act“) or under the securities laws of any state or other jurisdiction of the United States and may not be offered, sold or delivered, directly or indirectly, in or into the United States, or to or for the account or benefit of any US person (within the meaning of Regulation S under the Securities Act). In addition, the Company has not been, and will not be, registered under the United States Investment Company Act of 1940, as amended. There will be no public offer of securities in the United States.

If you are not permitted to view this website or are in any doubt as to whether you are permitted to view this website, please exit this website immediately by clicking on the “Disagree” button below. The contents of this website must not be released or otherwise forwarded, distributed or sent, directly or indirectly, in whole or in part, outside the United Kingdom and in particular in or into any Member State of the EEA, the United States, Australia, Canada, the Republic of South Africa or Japan or any other jurisdiction where the distribution of such materials would or may breach any applicable law or regulation or would require any registration or licensing within such jurisdiction. Persons receiving any such materials (including, without limitation, custodians, nominees and trustees) should observe these restrictions and must not, directly or indirectly, in whole or in part, forward, distribute or send them in, into or from any jurisdiction outside the United Kingdom. Neither the Company, Jupiter Investment Management Limited (the “Investment Adviser”) nor their respective advisers accept any responsibility for any violation by any person of any of these restrictions.

Basis of access

Access to this website is for information purposes only. Any person seeking access to this website represents and warrants to the Company and the Investment Adviser that they are doing so for information purposes only. Making this website available does not constitute an offer to issue or sell or the solicitation of an offer to subscribe for or buy securities in the Company. Further, it does not constitute a recommendation by the Company or the Investment Manager or any associated company or any other person to subscribe for or buy securities in the Company. The information on this website is general in nature and does not in any way constitute investment, tax, legal or other advice.

None of the Company, the Investment Adviser or any other person has, or accepts, any responsibility or duty to update any information, document or announcement contained on this website and the Company reserves the right to add to, remove or amend any information available on this website at any time.

The information on this website is general in nature and may be subject to amendment and updating without notice. None of the Company, the Investment Adviser nor any other person guarantees the accuracy or completeness of any information on this website and each such person disclaims all representations and warranties, whether express or implied, to the greatest extent permitted by applicable law and regulation. By continuing to use this website, you agree to the exclusion by such persons, to the greatest extent permitted by applicable law and regulation, of any and all liability for any direct, indirect, punitive, consequential, incidental, special or other damages, including, without limitation, loss of profits, revenue or data arising out of or relating to the provision of and your use of this website and its content.
Neither the Company, its directors, the Investment Adviser nor any other person accepts any responsibility in respect of any information contained on any other website which may be linked to or from this website.

Use of Cookies

The Company uses cookies to track where you are accessing this website from. For further details of the types of cookie we use please refer to our Privacy and Cookies policy.

Confirmation of understanding and acceptance of terms

Please select your country of residence:

By clicking on the “Agree” button below, you confirm, represent and warrant to the Company that you are located in the United Kingdom and you agree that you will not forward, distribute or send any materials contained in this website to any person outside the United Kingdom.

I have read and understood the terms set out above, which I understand may affect my rights and I agree to be bound by those terms. By clicking on the “Agree” button below, I confirm that I am permitted to access the website.