eBay and Klarna Expand Partnership Bringing Buy Now Pay Later (BNPL) to New Markets

12th December, 2024 – eBay and Klarna, the AI-powered global payments network and shopping assistant, have announced the expansion of their strategic partnership to key European markets making Klarna’s Buy Now Pay Later (BNPL) payment options available to more eBay shoppers. The move gives eBay buyers more choice and flexibility in how they pay, and aligns with the evolving preferences of today’s shoppers. According to a 2024 PYMNTS Intelligence report, nearly half of Gen Z and Millennial consumers have used BNPL in the past 12 months.

Expanding from a successful launch in Germany, eBay is offering Klarna’s flexible payment options to millions of shoppers in the U.K., Austria, France, Italy, the Netherlands and Spain, with more markets coming soon. With holiday shopping expected to increase this season, eBay shoppers can choose from Klarna’s payment options depending on their location, including interest-free Pay in 3, Pay in 30 days, or Financing for larger purchases with monthly repayments made over a longer period of time.

Shoppers come to eBay for its unique inventory – whether it’s a rare collectible, pre-loved luxury item, or hard-to-find car parts. With the introduction of Klarna’s interest-free buy now pay later payment options, shoppers can pay over time for their eBay purchases. In addition to the versatility in payment methods, eBay buyers can shop with assurance when they select items eligible for eBay’s Authenticity Guarantee badge. A team of skilled authenticators rigorously inspects and verifies the authenticity of each eligible item before it is shipped. This added layer of confidence, together with more flexible payment options for higher-value purchases, enables buyers to make informed and secure choices effortlessly.

Avritti Khandurie Mittal, VP & General Manager of Global Payments and Financial Services at eBay said: “We are unlocking greater payment choice and flexibility for eBay shoppers by expanding our strategic partnership with Klarna to several key markets. People turn to eBay’s more than two billion listings to find the things they love, from a rare Pokemon trading card to a gently pre-loved Birkin bag or that well-priced Rolex watch. We know our customers value the ability to pay in a way that works for them. With Klarna, eBay shoppers now have the flexibility to pay over time by selecting from a variety of Klarna’s pay later payment options at checkout.”

David Sykes, Chief Commercial Officer at Klarna, said: “eBay is one of the biggest and best marketplaces in the world and we’re thrilled to partner with them. With more flexible payment options and the new resell feature, we’re making it easier than ever for millions of people to buy and sell everything—from collectible sneakers to strollers and designer bags—on eBay.”

As consumer demand for sustainable choices grows, the resale market is booming. Starting today, Klarna users can now resell items bought through its app on eBay in minutes, with automatic listing details and images. Shoppers in the U.K., Germany, Spain, Italy, France, Austria, and the Netherlands can maximize the worth of their past purchases, generate extra income, and contribute to recommerce.

This new feature coincides with eBay’s recent announcement of free selling in the U.K., which combined with a new streamlined listing process, simple delivery, and enhanced wallet functionality through eBay Balance, is improving the selling experience on eBay.

The addition of Klarna aligns with eBay’s payments strategy to provide buyers with choice, flexibility, and control in how they pay, so they can easily shop the unique inventory available on eBay and purchase products they are passionate about. It continues eBay’s push toward tapping into a younger demographic. In addition to Klarna, eBay buyers can choose to pay with a breadth of popular and relevant payment options including major credit and debit cards, and digital wallets. The new resell feature also reinforces eBay’s commitment to make it easy for shoppers to become eBay sellers, and helps to expand the breadth of eBay’s inventory.

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