Few categories are as ripe for technology-driven change as marketing and communications. The future of marketing will rely on expert curation of multiple service providers and the continued fragmentation of media, and the broadening diversity of audiences will lead to an unprecedented level of complexity for the brand owner.
The BrandTech Group has designed the operating model for the future where multiple service providers can be invoked at ease through a core technology platform, creating a marketplace of expertise through a single point of contact. In just six years, the company has grown into the global market leader in content in-housing and is now delivering enterprise-level marketing technology solutions for some of the world’s biggest brands.
As the company significantly outperforms the traditional legacy holding companies, future growth will be underpinned by M&A and organic growth initiatives. The group recently launched You & Mr Jones Media, a particularly exciting development. The division is looking to deploy a $300m war chest to build a totally new media model for brands that puts them back in control of their media, and empowering them through transparency, technology, and in-housing. Additionally, You & Mr Jones acquired DP6 recently which is Latin America’s leading marketing technology and data company.