Regulatory changes and individual’s growing awareness of privacy issues means that many of the ways companies have looked to enhance their understanding of customers’ online behaviour and preferences – so called “data enrichment” – have become either unavailable, or unpalatable. Regulatory changes have included GDPR in the UK and CCPA in the US.
InfoSum is the world’s leading data collaboration platform empowering companies to deliver better customer experiences while prioritizing customer privacy. Using patented, privacy-first technology, InfoSum connects customer records between and amongst companies, without moving or sharing data.
The lack of data enrichment has already seen disruption in the advertising revenues of many online platforms over 2021. Regulatory rule changes plus commercial considerations also make it difficult for companies to share data as they have commitments surrounding their customer information if they are seen as data controllers, and do not wish other organisations to benefit from access to their data.